If you’re starting a business, what is the most powerful thing you can do on day 1 to get your name out to the public? I get this question from my small business mastermind clients who are just starting. My answer has been the same every time. You have to do 3 things right off the bat to be successful.
- Know who you are, what you do, and how you help your customers.
- Why are you doing this?
- Get your Google Profile built with this information immediately.
Know who you are. What You Do. How You Can Help Your Customers.
It sounds dumb, I know, but if I approached you and asked you how you help your customers, would you be able to answer without stammering? Would it sound salesy, or would you actually mean what you say?
Believe in what you do and how you can help others. If you can do those two things, you are already miles ahead of your competition. They are the salesman, and you are the problem solver.
Why are you doing this?
Simon Sinek wrote the book Starting with Why, he introduced why having a reason for who we are and what we do is necessary for us to continue doing it through the thick and thin of life.
Know why you are getting into business. Know how to explain it clearly. This is important not only so that you can explain it to others but also so that you know this why inside your heart, and it can help you deal with the down days all business owners have to face.
Get your Google Profile built with this information.
Why would I place “Get your search profile set up” last on a list of 3 things to do for your immediate marketing tactics? Because if you don’t know the first two, you become like the rest of the fish in the huge sea of business—a salesperson and NOT a problem solver for your customer.
When you know who you are and what you do, you know the value of what you offer. You know not to belittle your worth or your business’ worth. You know what messaging to use because it solves your customers’ issues. You know what pictures to use because they show solutions.
Know Yourself and have a much better business-starting experience.
Need a Helping Hand?
Download my FREE “3 Steps to a Strong Start” Checklist to help guide you through the set up process of starting a new business.